In CMS, under ‘Analytics’ module
- Go to the “Promo Codes” tab.
- Explore the available widgets and charts to monitor promo performance.
- Promo Code Usage
Displays the number and percentage of orders that used promo codes versus those that did not, to help identify how reliant customers are on discounts when making purchases.
- Promo Code Transactions
Shows the total number of completed transactions where a promo code was applied.
- Total Promo Code Value
Represents the total monetary value of discounts given through promo codes. This is important for evaluating the cost of promotional campaigns.
- Total Promo Codes Used
Indicates the number of times promo codes were redeemed by customers. A higher count suggests strong engagement with promotional offers.
Orders by Month vs Orders with applied Promo Codes
This chart compares total monthly orders against those that used promo codes.
- Helps identify seasonal trends in promo usage
- Reveals whether promos drive spikes in sales
- Highlights months where discounts are more effective
Monthly Promo Count and Value
The tabular and graphical summary on the right part shows the number of promo codes used per month and the total discount value per month. This allows merchants to evaluate promo performance over time and adjust strategies accordingly.
Top 20 Promo Codes Used
Displays the most frequently used promo codes ranked by usage count, for merchants to easily identify high-performing campaigns. It helps determine which offers resonate most with customers and provides important insights that can be used to plan and optimize future promotions.
What Is the Use of eStore Promo Code Analytics?
eStore Promo Code Analytics helps merchants strike the right balance between attracting customers through discounts and maintaining profitability, ensuring that every promotion contributes to long-term business growth.