---
title: What is Audience Connect?
description: Audience Connect combines precision-targeted SMS marketing with a user-friendly survey creator, helping you reach the right audience and gather valuable insights effortlessly.
---

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2. [FAQ's](https://help.rush.ph/knowledge/faqs-1)

# What is Audience Connect?

**Why Use Enhanced SMS Marketing?**

- **Hypertarget messaging**Use customer behavior, preferences, and purchase history to send hyper-personalized messages.
- **Cost-Effective Campaigns**Boost your ROI by delivering the right message to the right audience at the perfect time
- **Increased Foot Traffic & Sales**Use exclusive SMS offers to bring customers straight to your branches or online shop.
- **Automation Scheduling**Easily automate your campaigns so your messages go out exactly when they need to—no manual effort required.

**Why Use Survey Creator?**

- **Gain Actionable Insights**Gather feedback from new and existing customers to guide business improvements

- **Boost Loyalty & Engagement**Show customers they’re heard by acting on their feedback—building trust and loyalty

- **Real-Time Data & Reporting**View responses instantly and use data-driven insights to make quick decisions

- **Effortless & Unlimited Surveys**Create and send unlimited surveys with no technical skills required**.**

**Customer Journey Experience**

**![Screenshot 2025-04-25 at 1.49.50 PM](https://help.rush.ph/hs-fs/hubfs/Screenshot%202025-04-25%20at%201.49.50%20PM.png?width=670&height=396&name=Screenshot%202025-04-25%20at%201.49.50%20PM.png)![Screenshot 2025-04-25 at 1.46.48 PM](https://help.rush.ph/hs-fs/hubfs/Screenshot%202025-04-25%20at%201.46.48%20PM.png?width=623&height=501&name=Screenshot%202025-04-25%20at%201.46.48%20PM.png)**

**Setting up SMS Broadcasting  in CMS:**

1. Go to the **Engagement** module
2. Click **Create Broadcast** \> enable **SMS Broadcast**
3. Provide the **content details** for your broadcast**, including the link** to the survey
4. Click the **Continue** button 
     - Add a **Broadcast Title**
     - Select your **Audience** — you can send the broadcast to all customers or choose specific segments by creating a Target Segment in the Customer module \> Target Segment tab.
     - Set your **Publish Date and Time**
5. Click the **Publish** or **Save as Draft** button  
   **![Animated walkthrough showing the Audience Connect setup in RUSH CMS.](https://help.rush.ph/hs-fs/hubfs/knowledge-base/CMS%20Screenshots/audience-connect-setup.gif?width=644&height=404&name=audience-connect-setup.gif)**

To **create a survey** using your CMS, follow the steps in this [link](https://help.rush.ph/knowledge/send-surveys-to-your-customers).

Once your survey is ready, go to the **Survey** module and click the **Share** button to generate a shareable link. You can then include the survey link in your SMS broadcast!

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