---
title: Types of Customer Notifications
description: When a user registers through any RUSH-powered platform, he/she is recorded as a Customer. By default, Customers who manually opted in are subscribed to updates and notifications sent by SMS, Email, and within the Application.
---
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# Types of Customer Notifications
## When a user registers through any RUSH-powered platform, he/she is recorded as a Customer. By default, Customers who manually opted in are subscribed to updates and notifications sent by SMS, Email, and within the Application.
In this article:
[Types of notifications](https://help.rush.ph/knowledge/customer-notifications#types)
[Creating a Target Audience](https://help.rush.ph/knowledge/customer-notifications#creating)
[Creating Notifications / Broadcasts](https://help.rush.ph/knowledge/customer-notifications#creatingnot)
There are 2 types of notifications:
1. **Transactional notifications-** these are automated messages received by the Customer whenever they make any transaction. These messages include, but are not limited to, points-earning transactions, eStore purchases, order notifications, and reward redemptions.
2. **Broadcast notifications** - these are messages custom-made by Merchants for various purposes such as important announcements, special offers, and the like.
Creating a Target Audience
By default, broadcasts are sent to all registered customers. However, you may choose to create broadcasts that target a specific segment of your entire customer base. To create a target audience:
1. Go to Customers Module
2. Go to the Target Segment tab and click “+New Target segment”
3. Add a title/name to your target segment.
4. Upload a .CSV File of your customer segments’ registered mobile numbers.
1. 1. *Note: Uploading a .CSV file* disables *all the additional customer segmentation options such as age and birth month. If you are not uploading a .CSV file, go to step 5; otherwise, skip to step 6.*
5. Select the appropriate customer segments, including:
1. Gender
2. Age
3. Birth Month
4. Top customers (Optional)
6. Click **Save**
Creating Notifications / Broadcasts
After setting up the target audience, you can now create Notifications. To create broadcasts:
1. Go to Engagement Module
2. On the News Tab, click “+New Broadcast”
3. Choose your preferred type of notification/broadcast
1. SMS
1. Toggle on SMS Broadcast
2. Input the SMS message
3. Click Continue
4. Add the Broadcast Title, choose your target audience, and set a publish date and time.
5. Click **Publish** to schedule your broadcast, or choose **Save as Draft** and come back to it later.
2. Email
1. Toggle on Email Broadcast
2. Add the following to start creating your Email Broadcast:
1. Email Subject
2. Logo Recommended Size (325 x 108 px)
3. Header Image Recommended Size (500 x 285 px)
4. Content
3. Click Continue
4. Add the Broadcast Title, choose your target audience, and set a publish date and time
5. Click **Publish to schedule your broadcast** or choose to **Save as Draft** and come back to it later.
3. In-App Notification
1. Toggle on Push Notification
2. Enter your desired notification title and content
3. Click Continue
4. Add the Broadcast Title, choose your target audience, and set a publish date and time
5. Click **Publish** to schedule your broadcast or choose to **Save as Draft** and come back to it later.
- [Getting Started](https://help.rush.ph/knowledge/getting-started#main-content)
- [Before Getting Started](https://help.rush.ph/knowledge/getting-started#before-getting-started)
- [Set up your eStore](https://help.rush.ph/knowledge/getting-started#set-up-your-estore)
- [Set up your Loyalty Program](https://help.rush.ph/knowledge/getting-started#set-up-your-loyalty-program)
- [Set up your Account](https://help.rush.ph/knowledge/getting-started#set-up-your-account)
- [Managing your CMS](https://help.rush.ph/knowledge/managing-your-cms#main-content)
- [eStore](https://help.rush.ph/knowledge/managing-your-cms#estore)
- [Loyalty](https://help.rush.ph/knowledge/managing-your-cms#loyalty)
- [Dine-in experience](https://help.rush.ph/knowledge/managing-your-cms#dine-in-experience)
- [Managing your Merchant Mobile App](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#main-content)
- [eStore Functions](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#estore-functions)
- [Loyalty Functions](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#loyalty-functions)
- [Customer Channels](https://help.rush.ph/knowledge/customer-channels#main-content)
- [eStore Web](https://help.rush.ph/knowledge/customer-channels#estore-web)
- [eStore Mobile App](https://help.rush.ph/knowledge/customer-channels#estore-mobile-app)
- [Punch Card Journey](https://help.rush.ph/knowledge/customer-channels#punch-card-journey)
- [Privilege Card Journey](https://help.rush.ph/knowledge/customer-channels#privilege-card-journey)
- [FAQ's](https://help.rush.ph/knowledge/faqs-1)
- [Service Level Agreement](https://help.rush.ph/knowledge/service-level-agreement)
- [Content Management System](https://help.rush.ph/knowledge/content-management-system#main-content)
- [eStore Functions](https://help.rush.ph/knowledge/content-management-system#estore-functions)
- [Terms and Conditions](https://help.rush.ph/knowledge/terms-and-conditions#main-content)
- [Terms of Agreement Annexes](https://help.rush.ph/knowledge/terms-and-conditions#terms-of-agreement-annexes)
- [News Archives](https://help.rush.ph/knowledge/news-archives#main-content)
- [Merchant Advisories](https://help.rush.ph/knowledge/news-archives#merchant-advisories)
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