Types of Customer Notifications

When a user registers through any RUSH-powered platform, he/she is recorded as a Customer. By default, Customers who manually opted in are subscribed to updates and notifications sent by SMS, Email, and within the Application.

In this article:

Types of notifications

Creating a Target Audience

Creating Notifications / Broadcasts

There are 2 types of notifications:

1. Transactional notifications- these are automated messages received by the Customer whenever they make any transaction. These messages include, but are not limited to, points-earning transactions, eStore purchases, order notifications, and reward redemptions.
   
   
   
2. Broadcast notifications - these are messages custom-made by Merchants for various purposes such as important announcements, special offers, and the like.

Creating a Target Audience

By default, broadcasts are sent to all registered customers. However, you may choose to create broadcasts that target a specific segment of your entire customer base. To create a target audience:

1. Go to Customers Module
2. Go to the Target Segment tab and click “+New Target segment”
3. Add a title/name to your target segment. 
4. Upload a .CSV File of your customer segments’ registered mobile numbers.

   1. 1. Note: Uploading a .CSV file disables all the additional customer segmentation options such as age and birth month. If you are not uploading a .CSV file, go to  step 5; otherwise, skip to step 6. 

5. Select the appropriate customer segments, including:
   1. Gender
   2. Age
   3. Birth Month
   4. Top customers (Optional)
6. Click Save

Creating Notifications / Broadcasts

After setting up the target audience, you can now create Notifications. To create broadcasts:

1. Go to Engagement Module
2. On the News Tab, click “+New Broadcast”
3. Choose  your preferred type of notification/broadcast
   
    
   1. SMS
      1. Toggle on SMS Broadcast
      2. Input the SMS message
      3. Click Continue
      4. Add the Broadcast Title, choose your target audience, and set a publish date and time.
      5. Click  Publish to schedule your broadcast, or choose Save as Draft  and come back to it later. 
   2. Email 
      1. Toggle on Email Broadcast
      2. Add the following to start creating your Email Broadcast:
         1. Email Subject
         2. Logo Recommended Size (325 x 108 px)
         3. Header Image Recommended Size (500 x 285 px)
         4. Content
      3. Click Continue
      4. Add the Broadcast Title, choose your target audience, and set a publish date and time
      5. Click Publish to schedule your broadcast or choose to Save as Draft and come back to it later. 
   3. In-App Notification
      1. Toggle on Push Notification
      2. Enter your desired notification title and content
      3. Click Continue
      4. Add the Broadcast Title, choose your target audience, and set a publish date and time
      5. Click Publish to schedule your broadcast or choose to Save as Draft and come back to it later.