--- title: Engage Customers Through SMS Broadcasting in CMS description: Learn how to engage customers effectively using SMS broadcasting in the CMS. Step-by-step guide for targeting, scheduling, and tracking your campaigns --- [Skip to content](https://help.rush.ph/knowledge/engage-customers-through-sms-broadcasting-in-cms#main-content) English Show submenu for translations [File a Ticket](https://help.rush.ph/knowledge/kb-tickets/new) ![](https://help.rush.ph/hs-fs/hubfs/Branding/Asset%2037@2x.png?width=100&height=75&name=Asset%2037@2x.png) Open main navigation Close main navigation - English Show submenu for translations - [File a Ticket](https://help.rush.ph/knowledge/kb-tickets/new) - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base | RUSH Help Center](https://help.rush.ph/knowledge) 2. [Managing your CMS](https://help.rush.ph/knowledge/managing-your-cms) 3. [eStore](https://help.rush.ph/knowledge/managing-your-cms#estore) # Engage Customers Through SMS Broadcasting in CMS ## SMS is the most direct way to reach your customers, as messages are delivered straight to their phones—no internet needed. #### **SMS Broadcasting Guidelines** - Standard SMS length: **140 characters**. - Longer messages are split, and **each 140 characters = 1 SMS sendout**. - **No emojis or special characters** supported. - Only customers with a **registered mobile number** will receive SMS. #### **How to Create an SMS Broadcast** 1. Login to your **CMS** 2. Go to the **Engagement Module** 3. Under the **Broadcasting Tab**, click **Create Broadcast** 4. Toggle **ON** for SMS Broadcast 5. Edit your SMS content 6. Click **Continue** (upper-left of the preview) 7. Enter a **Broadcast Title** 8. Select your **Audience** (All, Target Segment, or Punchcard participants) - **ALL** – Sends to all customers ![CMS screen showing options to select SMS broadcast audience segments](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/sms-broadcast-audience.webp?width=172&height=110&name=sms-broadcast-audience.webp) - **Target Segment** – Sends to a pre-created segment of customers. ![CMS screen showing target segment audience selection.](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/target-segment-audience.webp?width=233&height=117&name=target-segment-audience.webp) - **Punch Card Participants** – Sends only to customers enrolled in your punch card program. ![CMS screen showing punch card participants audience selection](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/punch-card-participants-audience.webp?width=238&height=107&name=punch-card-participants-audience.webp) 1. Set the **Publish Date and Time** ![setting-published-date-and-time-of-sms](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/setting-published-date-and-time-of-sms.webp?width=624&height=338&name=setting-published-date-and-time-of-sms.webp) #### **Tracking SMS Broadcasts** - Check **Broadcasting Logs** on the dashboard - View if the SMS has been published - Monitor **successful vs. failed sends** for reporting ![tracking-sms-broadcast](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/tracking-sms-broadcast.webp?width=624&height=218&name=tracking-sms-broadcast.webp) **Tip:** Keep messages short, clear, and action-driven to maximize impact within the 140-character limit. - [Getting Started](https://help.rush.ph/knowledge/getting-started#main-content) - [Before Getting Started](https://help.rush.ph/knowledge/getting-started#before-getting-started) - [Set up your eStore](https://help.rush.ph/knowledge/getting-started#set-up-your-estore) - [Set up your Loyalty Program](https://help.rush.ph/knowledge/getting-started#set-up-your-loyalty-program) - [Set up your Account](https://help.rush.ph/knowledge/getting-started#set-up-your-account) - [Managing your CMS](https://help.rush.ph/knowledge/managing-your-cms#main-content) - [eStore](https://help.rush.ph/knowledge/managing-your-cms#estore) - [Loyalty](https://help.rush.ph/knowledge/managing-your-cms#loyalty) - [Dine-in experience](https://help.rush.ph/knowledge/managing-your-cms#dine-in-experience) - [Managing your Merchant Mobile App](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#main-content) - [eStore Functions](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#estore-functions) - [Loyalty Functions](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#loyalty-functions) - [Customer Channels](https://help.rush.ph/knowledge/customer-channels#main-content) - [eStore Web](https://help.rush.ph/knowledge/customer-channels#estore-web) - [eStore Mobile App](https://help.rush.ph/knowledge/customer-channels#estore-mobile-app) - [Punch Card Journey](https://help.rush.ph/knowledge/customer-channels#punch-card-journey) - [Privilege Card Journey](https://help.rush.ph/knowledge/customer-channels#privilege-card-journey) - [FAQ's](https://help.rush.ph/knowledge/faqs-1) - [Service Level Agreement](https://help.rush.ph/knowledge/service-level-agreement) - [Content Management System](https://help.rush.ph/knowledge/content-management-system#main-content) - [eStore Functions](https://help.rush.ph/knowledge/content-management-system#estore-functions) - [Terms and Conditions](https://help.rush.ph/knowledge/terms-and-conditions#main-content) - [Terms of Agreement Annexes](https://help.rush.ph/knowledge/terms-and-conditions#terms-of-agreement-annexes) - [News Archives](https://help.rush.ph/knowledge/news-archives#main-content) - [Merchant Advisories](https://help.rush.ph/knowledge/news-archives#merchant-advisories) [![RUSH Technologies Inc](https://help.rush.ph/hs-fs/hubfs/Branding/Asset%2037@2x.png?width=81&height=28&name=Asset%2037@2x.png "RUSH Technologies Inc")](https://www.rush.ph/) Copyright © 2026, RUSH Technologies Inc.