SMS Broadcasting Guidelines
- Standard SMS length: 140 characters.
- Longer messages are split, and each 140 characters = 1 SMS sendout.
- No emojis or special characters supported.
- Only customers with a registered mobile number will receive SMS.
How to Create an SMS Broadcast
- Login to your CMS
- Go to the Engagement Module
- Under the Broadcasting Tab, click Create Broadcast
- Toggle ON for SMS Broadcast
- Edit your SMS content
- Click Continue (upper-left of the preview)
- Enter a Broadcast Title
- Select your Audience (All, Target Segment, or Punchcard participants)
- ALL – Sends to all customers
- Target Segment – Sends to a pre-created segment of customers.
- Punch Card Participants – Sends only to customers enrolled in your punch card program.
- Set the Publish Date and Time
Tracking SMS Broadcasts
- Check Broadcasting Logs on the dashboard
- View if the SMS has been published
- Monitor successful vs. failed sends for reporting
Tip: Keep messages short, clear, and action-driven to maximize impact within the 140-character limit.