When a store issues promotional codes, they're providing customers with an incentive to buy, which benefits both the customer and the business.
In this section:
How Promotional Code Works
Customers get the products they want for a lower price, and the e-commerce store generates revenue. One of the most useful things about promotional codes is that they work well with both new and returning customers.
Generic Promo Codes
Generic promo codes help you mount promotional campaigns faster by setting only one alphanumeric string that can be used by your entire customer base. On top of it being quick to deploy on your POS and RUSH Content Management System (CMS), generic codes make it easy for your customers to remember the promo code.
It’s best to use generic promo codes for acquisition campaigns (sample code: RUSHFIRST360), seasonal/ holiday schedule (sample: RUSHXMAS), and influencer/ partner marketing (RUSHJOHNDOE25)
Unique Promo Codes
Unique promo codes require an extra step on the whole process of setting-up your promotional campaign. You need to have your set of generated unique promo codes uploaded on the RUSH Content Management System (CMS) and it should be accepted on your POS.
Despite the additional step, unique promo codes allow you to have a more personalized approach to your customers and eliminate misuse of promo codes.
Whichever of the two types of promo code matches your objective, here are some of the new configurations we added to make your promotion extra hardworking.
Free Delivery
Toggle this on if you want to enable a Free Delivery offer which will automatically deduct the Delivery Fee you set upon customer Checkout.
- This offer works simultaneously with other voucher configurations (Minimum Spend, Maximum Discount)
Minimum Spend Requirement
This set the minimum basket amount (Php) that your customer needs to meet for the promo code to be applied upon checkout.
- This accepts decimal value (e.g. Php 500.50)
- This works simultaneously with one other voucher configuration (choose between Free Delivery or Maximum Discount)
Delivery Fee Discount
Unlike a Free Delivery option, this only extends a discount on the Delivery Fee instead of waiving it altogether. This will entice your customer to purchase more on your estore to save on Delivery Fee.
- This works simultaneously with other promo configurations (Minimum Spend, Maximum Discount)
Maximum Discount
Set the promo cap or the maximum amount (Php) or percentage (%) that will be deducted from your customer's basket when promo code is applied upon checkout.
- Percentage (%) only accepts whole numbers (e.g. 25%)
- This works simultaneously with other voucher configurations (Free Delivery, Minimum Discount)
Promo Code on Select Channels
Allow your promo codes to be used on all or select customer touchpoints.
- This works simultaneously with other voucher configurations (Free Delivery, Minimum Spend, Maximum Discount)
