---
title: Getting Started with the Punch Card Feature in CMS
description: Get started with the Punch Card feature in CMS to set up and manage customer loyalty rewards easily.
---

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1. [Knowledge Base | RUSH Help Center](https://help.rush.ph/knowledge)
2. [Managing your CMS](https://help.rush.ph/knowledge/managing-your-cms)
3. [Loyalty](https://help.rush.ph/knowledge/managing-your-cms#loyalty)

# Getting Started with the Punch Card Feature in CMS

## The Punch Card feature is a powerful tool in the CMS that enables merchants to create digital stamp-based loyalty programs. Designed to reward loyal customers, it encourages repeat purchases and helps improve overall customer retention.

### **🛈 What is the Punch Card?**

A Punch Card works like a digital stamp card: each qualifying transaction earns a stamp, and after a certain number of stamps, the customer receives a reward. This digital version makes it easier for businesses to manage campaigns and for customers to track their progress.

💡 **Tip:** Hover over the "?" icon next to the Punch Card title in CMS to see this helpful description.

![punch-card-question-icon](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/punch-card-question-icon.webp?width=549&height=177&name=punch-card-question-icon.webp)

                                                  ![punch-card-campaign](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/punch-card-campaign.webp?width=127&height=257&name=punch-card-campaign.webp)![punch-card-campaign-details](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/punch-card-campaign-details.webp?width=129&height=259&name=punch-card-campaign-details.webp)

#### **How to Access and Set Up a Punch Card Campaign**

Follow the simple steps in this [article](https://help.rush.ph/knowledge/how-to-create-punch-card) to get started. 

#### **Why Use the Punch Card Feature?**

- **Boost customer retention** with rewards for frequent visits
- **Digitally track loyalty**—no more physical cards to lose
- **Easy setup** via the CMS with full campaign control
- **Enhance customer engagement** with gamified experiences

For best results, promote your punch card campaign via SMS blast, email blast, push notifications, in-store signage, or your marketing channels to let your customers know they can earn rewards just by coming back!

- [Getting Started](https://help.rush.ph/knowledge/getting-started#main-content)

    - [Before Getting Started](https://help.rush.ph/knowledge/getting-started#before-getting-started)
    - [Set up your eStore](https://help.rush.ph/knowledge/getting-started#set-up-your-estore)
    - [Set up your Loyalty Program](https://help.rush.ph/knowledge/getting-started#set-up-your-loyalty-program)
    - [Set up your Account](https://help.rush.ph/knowledge/getting-started#set-up-your-account)
- [Managing your CMS](https://help.rush.ph/knowledge/managing-your-cms#main-content)

    - [eStore](https://help.rush.ph/knowledge/managing-your-cms#estore)
    - [Loyalty](https://help.rush.ph/knowledge/managing-your-cms#loyalty)
    - [Dine-in experience](https://help.rush.ph/knowledge/managing-your-cms#dine-in-experience)
- [Managing your Merchant Mobile App](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#main-content)

    - [eStore Functions](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#estore-functions)
    - [Loyalty Functions](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#loyalty-functions)
- [Customer Channels](https://help.rush.ph/knowledge/customer-channels#main-content)

    - [eStore Web](https://help.rush.ph/knowledge/customer-channels#estore-web)
    - [eStore Mobile App](https://help.rush.ph/knowledge/customer-channels#estore-mobile-app)
    - [Punch Card Journey](https://help.rush.ph/knowledge/customer-channels#punch-card-journey)
    - [Privilege Card Journey](https://help.rush.ph/knowledge/customer-channels#privilege-card-journey)
- [FAQ's](https://help.rush.ph/knowledge/faqs-1)
- [Service Level Agreement](https://help.rush.ph/knowledge/service-level-agreement)
- [Content Management System](https://help.rush.ph/knowledge/content-management-system#main-content)

    - [eStore Functions](https://help.rush.ph/knowledge/content-management-system#estore-functions)
- [Terms and Conditions](https://help.rush.ph/knowledge/terms-and-conditions#main-content)

    - [Terms of Agreement Annexes](https://help.rush.ph/knowledge/terms-and-conditions#terms-of-agreement-annexes)
- [News Archives](https://help.rush.ph/knowledge/news-archives#main-content)

    - [Merchant Advisories](https://help.rush.ph/knowledge/news-archives#merchant-advisories)

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