--- title: How to get started with your RUSH Loyalty Suite description: "Looking to jump-start your Loyalty Program powered by RUSH? You’ve come to the right place! \n\nThis quick start article will help you learn all the basics to get going." --- [Skip to content](https://help.rush.ph/knowledge/how-to-get-started-with-your-rush-loyalty-suite#main-content) English Show submenu for translations [File a Ticket](https://help.rush.ph/knowledge/kb-tickets/new) ![](https://help.rush.ph/hs-fs/hubfs/Branding/Asset%2037@2x.png?width=100&height=75&name=Asset%2037@2x.png) Open main navigation Close main navigation - English Show submenu for translations - [File a Ticket](https://help.rush.ph/knowledge/kb-tickets/new) - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base | RUSH Help Center](https://help.rush.ph/knowledge) 2. [Managing your CMS](https://help.rush.ph/knowledge/managing-your-cms) 3. [Loyalty](https://help.rush.ph/knowledge/managing-your-cms#loyalty) # How to get started with your RUSH Loyalty Suite ## Looking to jump-start your Loyalty Program powered by RUSH? You’ve come to the right place! This quick start article will help you learn all the basics to get going. - [Defining the Mechanics of your Loyalty program](https://help.rush.ph/knowledge/how-to-get-started-with-your-rush-loyalty-suite#mechanics) - [Branding your Loyalty program](https://help.rush.ph/knowledge/how-to-get-started-with-your-rush-loyalty-suite#branding) - [Onboarding Stores and Store Personnel](https://help.rush.ph/knowledge/how-to-get-started-with-your-rush-loyalty-suite#onboarding) - [Curating the Rewards Catalog](https://help.rush.ph/knowledge/how-to-get-started-with-your-rush-loyalty-suite#curating) - [Knowing and Segmenting your Customers](https://help.rush.ph/knowledge/how-to-get-started-with-your-rush-loyalty-suite#segmenting) - [Engaging your Customers](https://help.rush.ph/knowledge/how-to-get-started-with-your-rush-loyalty-suite#Engaging) ### **Defining the Mechanics of your Loyalty program**   ![Step showing how to define the mechanics of a loyalty program in the CMS dashboard](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/defining-mechanics-of-loyalty-program.gif?width=624&height=391&name=defining-mechanics-of-loyalty-program.gif) The very basic definition of a loyalty program is to reward customers that frequently engage with your brand. However, there's no one-size-fits all program; every business may have their own unique approach depending on their objectives and customer base.  Your RUSH Content Management System (CMS) is the central operating unit of your loyalty program. The Mechanics module allows you to configure your Points earning and burning logic, publishing your basic Guidelines, and activate other ways customers can earn points through Achievements. ### **Branding your Loyalty program** Given that loyalty programs are created for a brand to build lasting relationships with its customers, it is important that all assets carry the brand’s identity. As a white-label solution, RUSH allows you to brand your Customer and Merchant touch points via the Design module on the CMS.  If you love refreshing your Splash page to feature seasonal campaigns or run tactical executions, you can create various drafts and Publish these whenever you want. You can easily revert to your original look as long as you have it saved as one of your designs. ![Loyalty program branding settings displaying logo, and color scheme.](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/branding-loyalty-program.gif?width=624&height=391&name=branding-loyalty-program.gif) ### **Onboarding Stores and Store Personnel** Once the mechanics and branding of your loyalty program are in place, it needs to be cascaded to all of your Stores to make sure that customers can enjoy their membership at any of your store branches. Onboarding your stores is easy! You can do a bulk upload of your branches using our template, or create them individually if you have lesser number of branches to manage. Each store on your CMS will be made visible on the Customer App when a customer searches for the nearest branch. ![CMS interface showing the process of onboarding stores and their personnel](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/onboarding-stores-and-store-personnel.gif?width=624&height=391&name=onboarding-stores-and-store-personnel.gif) Once the stores are uploaded, you can now enroll your employees and assign them to their respective branches. Each employee will have a unique Employee ID and PIN that they will use to access the Merchant App. Having unique access for each employee fosters accountability and better store management. ![tep showing how to add a new employee as an MMA user in the CMS dashboard](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/adding-employee-as-mma-user.gif?width=624&height=391&name=adding-employee-as-mma-user.gif) ### **Curating the Rewards Catalog** Some points programs are straightforward: customers earn points for every purchase and the points they accumulate can be used as cash. Other brands may find this limiting. With RUSH, you can make your loyalty program more exciting by giving your customers the gift of choice – let them redeem points and choose their own rewards. You may offer rewards beyond the SKUs you sell, and can explore free upsizes, buy-one-take-one's, discounts, and more. ![CMS interface showing the process of curating items in the rewards catalog.](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/defining-mechanics-of-loyalty-program.gif?width=624&height=391&name=defining-mechanics-of-loyalty-program.gif) ### **Knowing and Segmenting your Customers** Whether you are starting your loyalty program from scratch or switching to RUSH to improve your existing loyalty program, one of RUSH’s value propositions is to ensure you have real and active customers with the most updated information using a mobile verification process.  To give you a kickstart in effectively targeting your customers, you can use RUSH’s existing basic segmentation features: - Gender - Age Group - Birth Month - Top Customers - Customers that have or haven't transacted in the previous month - Custom via upload  ![Segmentation of customers in the CMS dashboard](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/segmentation-of-your-customers-1.gif?width=624&height=391&name=segmentation-of-your-customers-1.gif) Using the Customers module on the CMS, you can get a topline overview of how a certain customer behaves by checking the Single Customer View. ### **Engaging your Customers** Whether you are starting your loyalty program from scratch or switching to RUSH to improve your existing loyalty program, one of RUSH’s value propositions is to ensure you have real and active customers with the most updated information using a mobile verification process.  To give you a kickstart in effectively targeting your customers, you can use RUSH’s existing basic segmentation features: - Gender - Age Group - Birth Month - Top Customers - Customers that have or haven't transacted in the previous month - Custom via upload  ![CMS interface showing the basic customer segmentation feature](https://help.rush.ph/hs-fs/hubfs/Knowledge%20Base%20Import/basic-segmentation-feature.gif?width=624&height=391&name=basic-segmentation-feature.gif) Using the Customers module on the CMS, you can get a topline overview of how a certain customer behaves by checking the Single Customer View. Here's to the success of your Loyalty program! - [Getting Started](https://help.rush.ph/knowledge/getting-started#main-content) - [Before Getting Started](https://help.rush.ph/knowledge/getting-started#before-getting-started) - [Set up your eStore](https://help.rush.ph/knowledge/getting-started#set-up-your-estore) - [Set up your Loyalty Program](https://help.rush.ph/knowledge/getting-started#set-up-your-loyalty-program) - [Set up your Account](https://help.rush.ph/knowledge/getting-started#set-up-your-account) - [Managing your CMS](https://help.rush.ph/knowledge/managing-your-cms#main-content) - [eStore](https://help.rush.ph/knowledge/managing-your-cms#estore) - [Loyalty](https://help.rush.ph/knowledge/managing-your-cms#loyalty) - [Dine-in experience](https://help.rush.ph/knowledge/managing-your-cms#dine-in-experience) - [Managing your Merchant Mobile App](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#main-content) - [eStore Functions](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#estore-functions) - [Loyalty Functions](https://help.rush.ph/knowledge/managing-your-merchant-mobile-app#loyalty-functions) - [Customer Channels](https://help.rush.ph/knowledge/customer-channels#main-content) - [eStore Web](https://help.rush.ph/knowledge/customer-channels#estore-web) - [eStore Mobile App](https://help.rush.ph/knowledge/customer-channels#estore-mobile-app) - [Punch Card Journey](https://help.rush.ph/knowledge/customer-channels#punch-card-journey) - [Privilege Card Journey](https://help.rush.ph/knowledge/customer-channels#privilege-card-journey) - [FAQ's](https://help.rush.ph/knowledge/faqs-1) - [Service Level Agreement](https://help.rush.ph/knowledge/service-level-agreement) - [Content Management System](https://help.rush.ph/knowledge/content-management-system#main-content) - [eStore Functions](https://help.rush.ph/knowledge/content-management-system#estore-functions) - [Terms and Conditions](https://help.rush.ph/knowledge/terms-and-conditions#main-content) - [Terms of Agreement Annexes](https://help.rush.ph/knowledge/terms-and-conditions#terms-of-agreement-annexes) - [News Archives](https://help.rush.ph/knowledge/news-archives#main-content) - [Merchant Advisories](https://help.rush.ph/knowledge/news-archives#merchant-advisories) [![RUSH Technologies Inc](https://help.rush.ph/hs-fs/hubfs/Branding/Asset%2037@2x.png?width=81&height=28&name=Asset%2037@2x.png "RUSH Technologies Inc")](https://www.rush.ph/) Copyright © 2026, RUSH Technologies Inc.