Looking to jump-start your Loyalty Program powered by RUSH? You’ve come to the right place! This quick start article will help you learn all the basics to get going.
- Defining the Mechanics of your Loyalty program
- Branding your Loyalty program
- Onboarding Stores and Store Personnel
- Curating the Rewards Catalog
- Knowing and Segmenting your Customers
- Engaging your Customers
Defining the Mechanics of your Loyalty program
The very basic definition of a loyalty program is to reward customers that frequently engage with your brand. However, there's no one-size-fits all program; every business may have their own unique approach depending on their objectives and customer base.
Your RUSH Content Management System (CMS) is the central operating unit of your loyalty program. The Mechanics module allows you to configure your Points earning and burning logic, publishing your basic Guidelines, and activate other ways customers can earn points through Achievements.
Branding your Loyalty program
Given that loyalty programs are created for a brand to build lasting relationships with its customers, it is important that all assets carry the brand’s identity. As a white-label solution, RUSH allows you brand your Customer and Merchant touch points via the Design module on the CMS.
If you love refreshing your Splash page to feature seasonal campaigns or run tactical executions, you can create various drafts and Publish these whenever you want. You can easily revert to your original look as long as you have it saved as one of your designs.
Onboarding Stores and Store Personnel
Once the mechanics and branding of your loyalty program are in place, it needs to be cascaded to all of your Stores to make sure that customers can enjoy their membership at any of your store branches.
Onboarding your stores is easy! You can do a bulk upload of your branches using our template, or create them individually if you have lesser number of branches to manage. Each store on your CMS will be made visible on the Customer App when a customer searches for the nearest branch.
Once the stores are uploaded, you can now enroll your employees and assign them to their respective branches. Each employee will have a unique Employee ID and PIN that they will use to access the Merchant App. Having a unique access for each employee fosters accountability and better store management.
Curating the Rewards Catalog
Some points programs are straightforward: customers earn points for every purchase and the points they accumulated can be used as cash. Other brands may find this limiting. With RUSH, you can make your loyalty program more exciting by giving your customers the gift of choice – let them redeem points and choose their own rewards. You may offer rewards beyond the SKUs you sell, and can explore free upsizes, buy-one-take-one's, discounts, and more.
Knowing and Segmenting your Customers
Whether you are starting your loyalty program from scratch or switching to RUSH to improve your existing loyalty program, one of RUSH’s value propositions is to ensure you have real and active customers with the most updated information using a mobile verification process.
To give you a kickstart in effectively targeting your customers, you can use RUSH’s existing basic segmentation features:
- Gender
- Age Group
- Birth Month
- Top Customers
- Customers that have or haven't transacted in the previous month
- Custom via upload
Using the Customers module on the CMS, you can get a topline overview of how a certain customer behaves by checking the Single Customer View.
Engaging your Customers
Fostering a stronger relationship with your customers also means keeping in touch. No matter how good or big the rewards are, these will not promote themselves. RUSH allows you to communicate to customers through multiple channels.
On the Engagement module, you may schedule a Broadcast campaign through SMS, Email, or Push Notifications. You may also opt to publish announcements or press releases by creating an article on the News tab.
You can also encourage your customers to send their feedback on the Customer App, then reply to them via SMS upon receipt of their message on the CMS.