Basic eStore Data
The RUSH-powered eStore module provides merchants with a summary of key business statistics, allowing you to:
- Overall Sales – Total amount sold through the RUSH platform.
- Orders Successfully Delivered – Total number of completed and delivered orders.
- Total Net Sales – Total revenue excluding discounts and other deductions.
- Worth of Discounts – Total value of vouchers and discounts applied by customers.
- Average Delivered Basket Size – Average order value of all successfully delivered orders.
- Total Number of Promo Codes Used – Total count of unique promo codes redeemed by customers.
- Total Number of Active Branches – Number of branches with successful transactions.
Total Number of Unique SKUs – Total count of unique SKUs sold through successful orders.
Executive Summary Tab
The Executive Summary Tab offers a detailed overview of business performance, including sales, transactions, vouchers, and logistics data.
Key Features:
- Total Amount and Transactions by Brand
A visual chart that displays a month-to-month comparison of the total number of delivered orders and their corresponding sales amounts. - Average Basket Size by Month
A graphical representation of the monthly average value (basket size) of successfully delivered orders. - Voucher Insights
- Top 5 Promo Codes
- Total Promo Amount
- Promo Code Usage
- Logistics Data
- RUSH Logistics Usage – A comparison chart of deliveries made via the RUSH platform versus bookings made outside the platform.
- Maximum Distance (KM) – The farthest delivery distance covered using RUSH Platform Delivery (via Grab).
- Average Distance (KM) – The average delivery distance using RUSH Platform Delivery (via Grab).
- RUSH Logistics Table – A detailed breakdown comparing RUSH platform deliveries to other booking methods.
- Branch Sales Summary (By Brand)
A summarized table showing sales performance across different branches.
Order Details Tab
Shows key transaction data for your eStore:
- Overall Sales – Total sales amount under the RUSH Platform.
- Orders Delivered – Number of successfully delivered orders.
- Discounts – Total value of vouchers given.
- Average Basket Size – Average order value of delivered orders.
Includes:
- Monthly Sales & Transactions by Brand – Graph and table of delivered orders and sales amount.
- Monthly Average Basket Size – Graph and table of average order values.
- Basket Size by Brand & Branch – Graph and table of average order values per brand and branch.
Order Fulfillment Tab
Provides an overview of your eStore’s order-related data, including delivery modes, payment types, and order statuses.
Key Highlights:
- Mode of Delivery / Payment / Order Status – Shows the count and percentage for each category, with detailed tables.
- e-Wallet Payments – Count and percentage of e-wallet transactions, with a dedicated table.
- Monthly Trends – Month-on-month charts for delivery types, payment types, and order statuses.
- Abandoned Orders – Table with customer details for re-engagement.
- Cancelled Orders – Table with customer details for segmentation and follow-ups.
Promo Codes Tab
Shows data on promo code usage for your eStore.
Key Highlights:
- Promo Code Usage – Number and percentage of orders with or without promo codes.
- Promo Code Transactions – Chart showing total transactions with promo codes.
- Promo Code Amount – Total value of promo codes used.
- Monthly Overview – Orders by month vs. orders with applied promo codes, with a summary table.
- Top 20 Promo Codes – Table of the most frequently used promo codes.
Branch & Product Summary
Provides insights into branch and product performance for your eStore.
Key Highlights:
- Top 5 Performing Branches – Branches with the highest sales.
- Sales Performance by Branch – Orders, sales, and average basket size for the top 5 branches.
- e-Wallet & Credit Card Payments (by Branch) – Orders and sales from customers using these payment methods in the top 5 branches.
- Top 20 Branches – Ranking by total sales.
- Branches Summary – Overview of transactions and sales for all branches.
- Top 5 Products Sold – Best-performing products.
- Product Sales Table – Transactions, sales, and average basket size per product.
Customer Order Journey
Illustrates the entire process from when a customer attempts checkout to when an order is delivered or completed.
Key Highlights:
- Total Orders – Total number of all orders placed in your eStore.
- Potential Revenue – Estimated revenue if all checkout orders were completed.
- Stale Cart Rate – Percentage of orders left in carts without checkout.
- Successfully Checked Out Orders – Total number of completed checkouts.
- Successful Deliveries – Total delivered orders.
- Delivered but Not Tagged Properly – Orders delivered but not marked correctly.
- Unsuccessful Orders – Orders that failed to complete.
- Cancelled Orders – Orders canceled by the customer.
- Orders Not Proceeding to Checkout – Total orders that did not move past the cart stage.
These dashboard tabs give you a clear, organized view of your eStore’s performance — from sales, promo codes, and branch performance to customer behavior and order fulfillment.
By understanding these insights, you can make data-driven decisions, improve customer experience, and optimize your overall business operations.