Engage Your Customers with Smart Broadcasts

Learn how to do the following

• Creating a Broadcast
• Finalizing Your Broadcast
• Publishing Your Broadcast

Creating a Broadcast

1. From the Engagement Module > Broadcasting tab, click the Create Broadcast button on the upper-right side of the screen.
   
   
2. Choose from the three available broadcast types:
   
   • SMS Broadcast
     A mass message sent via SMS (text message) to a group of recipients or target audience. This is ideal for reaching customers directly on their mobile phones for promotions, alerts, or important updates.
   • Email Broadcast
     An email sent to multiple recipients or a target audience at once. It is commonly used for newsletters, promotional campaigns, announcements, or transactional updates.
     
   • Push Notification Broadcast
     A notification sent directly to users’ devices (mobile app) via push notifications. These are often used for instant updates, reminders, promotions, or alerts to engage users in real-time.

SMS Broadcast

Best for: Direct, guaranteed reach (customers don’t need internet access).

• Toggle ON to activate SMS broadcasting.
• Enter your SMS message content. A live preview of the SMS will appear in the center of the screen.

Important Notes:

The standard SMS length is 140 characters. Longer messages are allowed, but every additional 140 characters will count as one SMS, up to a maximum of 3 pages. Make sure your message only includes allowed characters and, for best practices, check out: The Ultimate Guide to Effective SMS Blasting.

Reminder: Customers must be opted-in and have verified their mobile numbers via OTP. Verification can be completed during sign-up or when resetting their password.

Email Broadcast

Best for: Detailed campaigns with visuals, subject lines, and brand assets.

• Toggle ON to activate Email broadcasting.
• Fill in the following fields:
  
  • Email Subject
    
  • Logo (Required size: 325px x 108px, horizontal)

• • Header Image (Required size: 500px x 285px, horizontal)

• • Content

A live preview will appear in the center of the screen.

Tip: Make sure your customers have verified their email addresses so they can receive your broadcasts.

For tips about email engagement, see: Boost Your Reach: The Ultimate Email Blasting Guide for Results.

Push Notification Broadcast

Best for: Instant updates through your mobile app.

• Customers must have your app installed and logged in to receive push notifications.
• Toggle ON to activate Push Notifications.
• Enter the following details:
  
  • Notification Title (short and eye-catching)

• • Content (limit: 420 characters)

A live preview will appear in the center of the screen.

Finalizing Your Broadcast

After selecting your broadcast type and filling in the required details:

1. Click Continue.
2. Add a Broadcast Title.
3. Select your Audience:
   1. All Customers
   2. Specific Audiences (create a segment in Customer Module > Target Segment: How to Create Target Segments)
   3. Punch Card Participants (select a campaign; only members of the chosen campaign will receive the broadcast and this is only applicable for SMS broadcast)
4. Set a Publish Date and Time.
   
   

Publishing Your Broadcast

• Cancel – Exit without saving (you’ll need to start over).
• Save as Draft – Save your progress and return later.
• Publish – Schedule and launch your broadcast.